Beetroot, the Modern Jewish Deli Coming to Northwest Portland, Opens August 19

The typical Pacific Northwestern Jewish deli is hard to define: Portland doesn’t have the abundance of delis found in major East Coast cities, so it’s tough to identify any overarching patterns or trends. Outside of places like Kornblatt’s and Kenny Zuke’s, it can be particularly difficult to find classics like kugel or matzo ball soup in Portland restaurants. So it’s no wonder Sonya Sanford had so much trouble finding local smoked whitefish.

Sanford, a former Los Angeles producer, has been searching for it for months as she works on opening her Jewish deli, Beetroot, more at

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