Visitors flock to Napa, Sonoma, Lake, Mendocino counties; tourism boosters hustle to enliven the experience

Summer is in full swing, and the region’s tourism industry is pushing forward with new initiatives and goals to ensure its continued growth.

Visit Napa Valley’s summer season is off to a strong start, according to Smith Travel Research data, which tracks a number of categories, including hotel occupancy and average daily rates (ADR). According to the firm’s June data, the most recent available, hotel occupancy was 80.2%, a 4.3% increase from a year ago, when the figure was 76.9%. ADR was $360.47, up 3.1% from June 2018, more at

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