Where does pinot noir, king of Sonoma County wines, go next?

In Sonoma County, pinot noir is king.

It’s the grape variety central to the conversation in local wine circles for the past 15 years. Its popularity exploded after the attention received from the 2004 Academy Award-winning movie “Sideways.” The comedy-drama tracked two men, a depressed teacher and an unsuccessful, divorced, wine-loving writer, who took a trip to Santa Barbara wine country to celebrate the writer’s upcoming wedding. The writer’s fondness for pinot noir resonated in the movie, then captured the attention of wine drinkers.

The varietal typically garners the highest bid at the annual Sonoma County Barrel Auction, and pinot noir

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