British Columbia for decades produced the majority of cannabis in Canada. Thousands of growers crafted potent strains, and the province’s weed became a brand: BC Bud.
But legalization has brought upheaval. The market share of BC Bud is in sharp decline, eroded by competition. Large companies are moving in, and the small players who built the industry are fighting to stay in business. Locals see B.C. falling behind: More than half of Canada’s 133 licensed producers are based in Ontario; B.C. is a distant second, home to about a fifth of the total.
In the summer, Courtland Sandover-Sly, a