What’s in a name? For champagne, it’s the expectation of excellence and at the very least, bubbles. It’s even protected by law: To call a liquid champagne, you have to grow it in a certain part of France under certain rules of planting, pressing and even packaging. All the fuss means champagne makers can charge a premium for their product.
The same may soon be true for Northern California’s legendary weed. Legalization of cannabis in the state has been great for consumers—it means more oversight and safety testing, and fewer people thrown in jail for possession.