Destination development: getting people to stay

With Crater Lake National Park hosting three-quarters of a million people annually, it’s time to disperse those visitors around Southern Oregon, Brad Niva told a Chamber of Medford/Jackson County Forum audience Monday.

“Rumor has it Crater Lake now is full, we can’t take any more visitors. Turn around go the other way,” Niva deadpanned. “We don’t want to say that, of course, but what we do need to say is that Crater Lake is a great asset, but we have so many more to share.”

Niva, executive director at Travel more at

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