As a football coach, Willie Taggart seems like a marketing department’s dream.
He spits out catch phrases the way some coaches spit out four-letter words. He’s got a smile straight out of a toothpaste commercial. He’s charismatic, quotable and comfortable in the spotlight.
These are things we’ve learned about Taggart during his first nine months at Oregon. Part of being a football coach is marketing your program to fans and recruits, and in that sense he seems like a natural.
Another part of being a football coach is, you know, the coaching. That’s